Sales of Natural and Organic foods are expected to grow 8.1 % annually to $226 billion by 2018!! Driving the steady growth are robust product innovation and an accelerated shift in consumers behavior. But what constitutes being certified “organic”?? Here are the standards:
1)The bird must be fed certified organic feed for their entire life. Organic feed cannot contain animal by-products, antibiotics or genetically engineered grains and cannot be grown using pesticides or chemical fertilizers.
2)Organic birds cannot be given drugs or antibiotics.
3)All birds must have access to the outdoors.
In order to be certified organic—-chicken farms must follow a strict set of guidelines and be inspected annually by a third party certification body to ensure those standards are met.
Here at Rogers Poultry we proudly carry the “Marys” Organic Chicken and Turkey (the same product you see at Whole Foods). This “Marys” brand has also been certified by the Global Animal Partnership’s 5-Step Animal Welfare Rating Program!!!!
Another interesting sidebar—–we are not only selling more and more to restaurants but also to individuals wanting the product to feed their pets!!
So why is it crossing the road????————I have been in this business for 30+ years and I still don’t know!!
George Saffarrans
CEO