Burgers have been a top ordered item at U.S. restaurants for decades but chicken sandwiches have come on strong over the last several years. There are more chicken sandwich restaurant concepts and chicken sandwiches are appearing on more menus. So, have burgers been knocked off their perch by chicken sandwiches? No—Burgers still rule the roost and are the top sandwich ordered overall.
By the numbers—the average number of times a person purchased a burger over the year was 15 times. Chicken sandwiches were purchased 9 times.
Although chicken sandwiches are #2 in the pecking order—they’re gaining ground. Chicken sandwiches ordered over the year were up 4% to 4 billion sandwiches!! Burger orders, on the other hand, were flat at 8.6 billion burgers ordered.
And now with all the fake meat that is flooding the market—the overall sales for real burgers will probably take a hit. They have not come up with a fake chicken sandwich yet—but beware—I am sure it’s being worked on!!!
Until then—-chicken sandwiches are making a move!!—so burgers beware!!
CEO Rogers Poultry, George Saffarrans